How to name your business

Updated June 2026 · 5 min read

Your business name shows up on your filing, your bank account, your invoices, and your domain. It’s worth getting right — but it doesn’t need to be agonizing. Here’s how to pick a name that’s available and won’t box you in.

Make it easy to say, spell, and grow into

Pick something people can type after hearing it once. Avoid creative misspellings that force you to spell it out forever. And don’t paint yourself into a corner — “Austin Web Design” is hard to grow beyond one city and one service, while a slightly broader name leaves room to expand.

Follow your state’s naming rules

An LLC name usually must include “LLC” or “L.L.C.”; a corporation needs “Inc.,” “Corp.,” or similar.
It must be distinguishable from other businesses already registered in your state.
Avoid restricted words (like “bank,” “insurance,” or “university”) that need special approval.

Check that it’s actually available

Before you commit, run three quick checks:

State business registry — search your Secretary of State (or Sunbiz in Florida) database for an exact or close match.
Trademark — search the federal USPTO database so you’re not stepping on an existing brand.
Domain & socials — make sure you can get a usable web address and handles.

Reserve it (optional)

Most states let you reserve a name for a small fee if you’re not ready to file yet. If you are ready, just claim it on your formation documents — filing the business locks in the name.

A quick gut check

Say it out loud, picture it on a sign and an invoice, and make sure it still fits if you add products or move cities. If it passes, you’re done — don’t over-optimize.

Found your name?

We’ll check availability and file it with your state the same business day.

General information, not legal or tax advice. Rules vary by state and change over time. Filerra is not a law firm.